client: Galerie Canavèse, Paris, France
webmaster: Mohamed Grine
Logotype re-design, website and newsletter design for a gallery in Paris. Content creation and management of the Instagram account.
Catherine Canavese wanted the overhaul of an aging and unregonomic site. We have studied together a more ordered structure for the presentation of her products.
I observed that in the existing site there wasn’t a uniform way of writing the products titles, which led, in some cases, to a difficulty of understanding and a non-immediate reading of the offer. To solve this problem I proposed an automatic compilation of titles on the basis of informations that are inserted in pre-established fields. This structuring has naturally led us to add the possibility of filter research, which allows the user a rapid selection by designer/artist, publisher, brand, place of production or decade.
A newsletter was also designed in compliance with the graphic charter offered for the website.
This identity is applied also to the Instagram account, posts and stories.